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Protector's Honor

I'm excited to share my cover blurb and front cover (to right).

AGENT TO THE RESCUE!

It's instinct. When NCIS agent Rory Farrell hears a woman scream, he reacts. But even after he saves her from abduction, Rory can't get the beautiful and fragile Tabitha Beaumont out of his mind. Especially when he finds a connection between Tabitha and his latest murder investigation. She needs protection--Rory's protection--while Rory needs answers Tabitha doesn't even realize she holds. Yet how can he find the truth without betraying Tabitha's trust? Soon, Rory must decide what matters most--keeping his objective distance, or keeping Tabitha, in his arms and under his protection, forever.

Definitely tell me what you think.

You can pre-order my debut novel, Protector's Honor, winner of the 2008 Golden Heart for Best Inspirational Romance, on Amazon (follow link to right).

Also don't forget to check out Brenda Novak's On-line Auction for Juvenile Diabetes during the month of May. There's fantastic items, books, critiques, and reads available.

NYT Bestseller shares info on earnings

Here's an insider view of just how little authors make on books. I pulled this from http://www.genreality.net/the-reality-of-a-times-bestseller.

The Reality of a Times Bestseller

A few years ago I made a promise to my writer friends that if I ever had a novel hit the top twenty of the New York Times mass market bestseller list that I would share all the information I was given about the book so writers could really see what it takes to get there. Today I’m going to keep that promise and give you the stats on my sixth Darkyn novel, Twilight Fall.

We’ve all been told a lot of myths about what it takes to reach the top twenty list of the NYT BSL. What I was told: you have to have an initial print run of 100-150K, you have to go to all the writer and reader conferences to pimp the book, you can’t make it unless you go to certain bookstores during release week and have a mass signing or somehow arrange for a lot of copies to be sold there; the list is fixed, etc.

I’ve never had a 100K first print run. I don’t do book signings and I don’t order massive amounts of my own books from certain bookstores (I don’t even know which bookstores are the magic ones from whom the Times gets their sales data.) I do very little in the way of promotions for my books; for this one I gave away some ARCs, sent some author copies to readers and reviewers, and that was about it. I haven’t attended any conference since 2003. To my knowledge there was no marketing campaign for this book; I was never informed of what the publisher was going to do for it (as a high midlist author I probably don’t rate a marketing campaign yet.) I know they did some blog ads for the previous book in the series, but I never saw anything online about this particular book. No one offered to get me on the Times list, either, but then I was never told who to bribe, beg or otherwise convince to fix the list (I don’t think there is anyone who really does that, but you never know.)

Despite my lack of secret handshakes and massive first print runs, in July 2008 my novel Twilight Fall debuted on the Times mm list at #19. I’ll tell you exactly why it got there: my readers put it there. But it wasn’t until last week that I received the first royalty statement (Publishing is unbelievably slow in this department) so I just now put together all the actual figures on how well the book did.

To give you some background info, Twilight Fall had an initial print run of 88.5K, and an initial ship of 69K. Most readers, retailers and buyers that I keep in touch with e-mailed me to let me know that the book shipped late because of the July 4th holiday weekend. Another 4K was shipped out two to four weeks after the lay-down date, for a total of 73K, which means there were 15.5K held in reserve in the warehouse in July 2008.

Here is the first royalty statement for Twilight Fall, on which I’ve only blanked out Penguin Group’s address. Everything else is exactly as I’ve listed it. To give you a condensed version of what all those figures mean, for the sale period of July through November 30, 2008. my publisher reports sales of 64,925 books, for which my royalties were $40,484.00. I didn’t get credit for all those sales, as 21,140 book credits were held back as a reserve against possible future returns, for which they subtracted $13,512.69 (these are not lost sales; I’m simply not given credit for them until the publisher decides to release them, which takes anywhere from one to three years.)

My net earnings on this statement was $27,721.31, which was deducted from my advance. My actual earnings from this statement was $0.

My advance for Twilight Fall was $50,000.00, a third of which I did not get paid until the book physically hit the shelf — this is now a common practice by publishers, to withhold a portion of the advance until date of publication. Of that $50K, my agent received $7,500.00 as her 15% (which she earns, believe me) the goverment received roughly $15,000.00, and $1594.27 went to cover my expenses (office supplies, blog giveaways, shipping, promotion, etc.) After expenses and everyone else was paid, I netted about $26K of my $50K advance for this book, which is believe it or not very good — most authors are lucky if they can make 10% profit on any book. This should also shut up everyone who says all bestselling authors make millions — most of us don’t.

My next royalty statement for Twilight Fall probably won’t come until October or November 2009, but when it does I’ll post copies of it so you can see what a top twenty Times bestseller does in the first year after it’s released.

In Publishing telling the truth about earnings smashes the illusions publishers and writers want you to believe and, like breaking mirrors, it never brings you good luck. Thing is, when I was a rookie I wanted to know exactly what it took to have a top twenty Times bestselling novel, because that was such a big deal to writers. Everyone I asked gave me a different answer, told me a bunch of nonsense, or couldn’t/wouldn’t tell me at all. For that reason I want you to see the hard figures, and know the reality, and the next time someone asks you what it takes, you can tell them the truth.


Good News for Romance

The NY Times posted this article today:

Recession Fuels Readers’ Escapist Urges

Damon Winter/The New York Times

Published: April 7, 2009

In a recession, what people want is a happy ending.

At a time when booksellers are struggling to lure readers, sales of romance novels are outstripping most other categories of books and giving some buoyancy to an otherwise sluggish market.

Harlequin Enterprises, the queen of the romance world, reported that fourth-quarter earnings were up 32 percent over the same period a year earlier, and Donna Hayes, Harlequin’s chief executive, said that sales in the first quarter of this year remained very strong. While sales of adult fiction overall were basically flat last year, according to Nielsen Bookscan, which tracks about 70 percent of retail sales, the romance category was up 7 percent after holding fairly steady for the previous four years.

At Barnes & Noble, the country’s largest book chain, where its chief financial officer, Joe Lombardi, recently warned that overall 2009 sales were likely to fall between 4 percent and 6 percent, sales of romance novels are up. And in the first three months of this year Nielsen Bookscan tracked a 2.4 percent rise in romance sales compared with a slight decline in sales of general adult fiction for the same period. Those figures may underestimate the demand for romance, since a significant portion of sales come from retailers like Wal-Mart that are not tracked by Bookscan.

Like the Depression-era readers who fueled blockbuster sales of Margaret Mitchell’s “Gone With the Wind,” today’s readers are looking for an escape from the grim realities of layoffs, foreclosures and shrinking 401(k) balances.

“Given the general dismay and gloominess,” said Jennifer Lampe, a lawyer in Des Moines and avid romance reader who runs a book blog under the pseudonym Jane Litte at dearauthor.com, “reading something like a romance with a happy ending is really kind of a relief.”

Such escapist urges are also fueling sales of science fiction and fantasy, said Bob Wietrak, a vice president for merchandising at Barnes & Noble. Mr. Wietrak said sales of novels with vampires, shape shifters, werewolves and other paranormal creatures were “exploding,” whether they were found in the romance, fantasy or young-adult aisles, where Stephenie Meyer’s Twilight series continues to dominate and inspire look-alike books like the House of Night teen novels by P. C. Cast and Kristin Cast.

Romance readers are considered among the most loyal fans, sticking to a series or an author once they have grown attached to one. “It’s a very dedicated audience who doesn’t see it as a luxury as much as a necessity,” said Liate Stehlik, publisher of William Morrow and Avon, imprints of HarperCollins Publishers.

The romance genre may also be especially attractive to consumers during difficult economic times because so many of the books are sold in the mass-market format, smaller paperbacks often found on racks at the grocery store or in airport bookshops. These books sell for $7.99 or less, compared with $12 to $15 on larger trade paperbacks.

Romance novels also often appear in discount chains like Wal-Mart or Kmart, where shoppers make impulse buys.

“If you’re going to Wal-Mart or Target anyway, you’re more likely to go and pick up a book,” said Ms. Hayes of Harlequin. “And a book is such incredible value in this environment.” Several retailers including Kmart, Wal-Mart and Kroger have been running three-for-$10 or two-for-$5 specials on Harlequin’s new titles.

Romance readers have always tended to buy in much higher volumes than people who read other genres like literary fiction. So even though some romance readers may be cutting back — Sue Grimshaw, the romance buyer at Borders, says people are buying four or five instead of five or six books a week — they are still buying more than readers of other book categories.

Some publishers have seen such strong sales on particular authors that they are willing to test hardcover editions for the first time, even in this market.

New American Library, a division of Penguin Group USA, has published six paperback-only versions of vampire romance novels in the Black Dagger Brotherhood series by J. R. Ward. Later this month it will publish Ms. Ward’s “Lover, Avenged” in hardcover, with a planned first printing of 125,000. (These numbers are generally known to be exaggerated, but they are a sign of the publisher’s confidence.)

Click here to read more: http://www.nytimes.com/2009/04/08/books/08roma.html?_r=1&emc=eta1